Your company, your business, your success.
WAY is a multinational management consultancy firm based in Lebanon and operating in many other regions. Our primary goal is to boost the expansion of local brands in different regions in hopes of helping them reach their full potential in terms of growth and greater plans. Similarly, we handle concepts in many countries and assist them in expanding abroad. Our key experience lies in the hospitality industry; however, we assist all other businesses in their potential growth. WAY means the way forward … so we’ll take it from here.
We are committed to assisting businesses reach their full potential by addressing their main challenges and the challenges in the local business environment. We believe small to medium enterprises are the core of our economy and we're here to make sure all businesses fulfill their greatest goals.
Jad is a skilled brand consultant with over 15 years of experience in various fields. Jad got his start in M&C Saatchi. He later branched out on his own and currently owns successful businesses in several industries such as Frank Wurst (established in 2009), a hot dog caravan concept branched out across Lebanon, Brandon, a digital & creative agency founded in 2011 holding various local and international clients and GPM Kenya, a signage & branding production house. With his vast experience, Jad is a skilled brand and marketing consultant that has used his expertise with dozens of clients over the years, varying from small family owned businesses to multinational enterprises. - firstname.lastname@example.org
A Retail & Brand Strategist with over 12 years professional experience, Hussein has a wealth of experience working within multi-disciplinary agencies for global retail and Leading brands including DDB, France telecom, Qatar National Bank and Byblos Bank. During his time with WAY plus Hussein has been responsible for creating and realizing creative concepts for a number of International clients in the financial and non- financial service sector. These Include QNB(Qatar), Byblos Bank (Lebanon, Armenia), AmBank (Malaysia), FirstBank (Nigeria), Karata Cultrural Village (Qatar), Orascom telecom (Egypt).
Before joining WAY plus Hussein worked within the Brand Experience team at DDB France and Byblos Bank Head office Lebanon. His experience also includes time at Qatar National Bank(Qatar), France Telecom and Orascom telecom.
Hussein has a BS in Marketing & Advertising from the Notre Dame University and a Master Degree in International Business from Bordeaux Business School. - email@example.com
Amin is a seasoned finance and investment professional with over 13 years of experience. He is currently the head of investments for a family office based in Beirut and also acts as a financial advisor for other firms. His expertise include deal sourcing, negotiation, financial analysis, valuations, due diligence, feasibility studies as well portfolio management and post deal restructuring. Prior to that, Amin served as part of PwC’s deal team in Lebanon and worked on numerous engagements in the Middle East across various industries. Amin started his career as a consultant at Meridium International, currently GE Digital, a consultancy firm for the oil & gas, petrochemicals, mining and various asset intensive industries. Amin graduated from the American University of Beirut with a Bachelor of Engineering, CCE. - firstname.lastname@example.org
Peter is a young & energetic senior consultant eager to tackle new challenges. He’s an expert in financial analysis and f&b operations. Being a financial analyst for Azadea group for Dubai region exposed him to several financial planning for retail, F&B and multimedia brands. He has owned and managed several F&B businesses in which he handled back and front office operations. Peter holds a Bachelor’s degree in Economics from the Lebanese American University and a Master’s degree in Financial Economics from the City University of London. - email@example.com
Define the vision of the owner and the end in mind, through an introductory session – Questions to the Owner. Develop a complete concept identity through a brainstorming session with our team. Complete a market research which focuses on the F&B industry and trends In the market. Evaluate the market potential for the Project, based on an analysis of the market for the type of development envisioned by the owner(s). Discuss the concept viability with a panels of experts in the industry (draw on our connections in the field).
Conclude a Comprehensive Business Plan for the project to be approved by Owners before moving to the market study (Demand and Supply Analysis) The Market Study will be conducted through field research in the region selected for the project development and will draw on reports from data and statistics published on the field
Retail Design Strategy
At the beginning must come the development of the retail design strategy for the branches. When this is agreed, it has to be expressed in branding across the four main media: First, there is the corporate and brand architecture.
Second, there is the branch itself exterior image, space planning, interior ambiance, technology integration, brand image management, merchandising placement planning, retail training, in-branch communications, effective compensation schemes, modular systems. Third, is the media of communication. In this particular project, offers and products need to be communicated to the market in ways above and beyond the brand and branch strategies in parallel of the communication strategy.
Fourth, is the Omni-channel experience that links mobile banking, internet banking and the branch through a digital offer that is not only consistent but aspirational and engaging.
Project levels of market penetration, occupancy and performance for the Project for the first five years of operations (Income Statement). Project manning guide and related costs for the first 5years of operations. Develop cash flow and working capital assumptions. Develop the depreciation schedule based on the projected capital expenditure. Prepare detailed Return on Investment and PayBack period analysis for invested capital. Integrate alternative financing options to come up with a realistic study to be presented to banks and/or investors. Provide a comprehensive report containing the conclusions of the Feasibility Study and presenting the financial viability for the proposed concept under difference scenarios.
The Financial feasibility is built based on industry averages and based on market metrics collected during the market study
STANDARD OPERATING PROCEDURES
The development of Standard Operating Procedures (SOPs) for all departments/functions under the concept, following the four main cycles:
The Employee Cycle; following employees from the interview and selection process and until their exit interview; covering rules and regulations.
The Financial cycle; following the cash inflows (sales and revenues) and cash outflows (expenditures) while reviewing funds security and control; with an emphasis on operational control.
The guest cycle: following the guest experience from communication and marketing applications to customer orders and after sale follow-up; covering all services (core and satellite).
The product cycle: following the flow of products and assets items from purchasing, to receiving and production/final delivery.
Act as Owning Company consultant / Owner Consultant on all aspects affecting the hospitality operations Assist in the selection of FFE (Fixture, Furniture & Equipment) and SOE (Small Operating Equipment) for all functions; based on specifications Assist in the revision of the layout and design for the operation and support functions Assist in the identification of the right employee’s profiles that fit the identified concept Assist in Menu/Products Development based on concept and type of cuisine selected Follow up with Assigned Project Manager on the progress of the project through a submitted Pre-opening plan and as agreed with Owners Coordinate with outsourced services and third party providers
Ongoing follow up and management of the operation, through Owner’s Representation Provide follow up and support to ensure the successful and ongoing implementation of efficient practices Perform Audit visits to ensure all systems for operations and support functions are abided to Schedule meetings and set action plans based on priorities identified with the owners/top executives Spot-check on the implementation of brand standards; for production, service and support functions Conduct Profit and loss analysis; propose corrective measures and innovations as needed Conduct periodic Business evaluation
Our mission is simple; it is to allocate our expertise and personal experience in SME and family businesses to change the mindset of business owners to be able to expand in multinational environment. We work with local companies within their available resources and support them through a tailored approach as well as contribute to the local industry’s development by implementing projects that will become a reference in upgrading the expertise of the workforce through educational programs, upgrading local business practices to be able to meet international standards and upgrading the tools used in daily business to optimize customer experience.
To get to know us more, you’ll need to know our fundamental values; the ones that have guided from the start and the ones that will never leave our side: People, consistency, transparency and creativity (all while enjoying what we do of course).